Daniel Broglie is a Swiss business leader best known for transforming CHROMOS Group AG from a traditional printing and imaging company into a diversified, technology-driven enterprise active in automation, life sciences, and laboratory equipment. Joining CHROMOS in 2006 and becoming its top executive by 2010, Broglie led key acquisitions such as CBC AG, Videal AG, and Vitaris AG to expand the company’s technological scope. His earlier experience in law and journalism sharpened his analytical and regulatory skills, aiding his leadership in complex industrial transitions. Beyond corporate strategy, Broglie plays a significant national role as the President of Handel Schweiz (Swiss Trade Federation) since 2025, advocating for modernization, digitalization, and competitiveness in Swiss commerce. Known for his methodical leadership style that balances innovation with legacy, he focuses on sustainable growth through strategic diversification and public engagement. His impact extends beyond business into shaping trade policy, exemplifying how visionary leadership can evolve heritage companies while influencing national industry development.
Swiss Business Leader
A Swiss business leader is an executive or entrepreneur from Switzerland who plays a significant role in driving innovation, economic growth, and international trade within the country’s highly developed and globally connected economy. Known for their precision, strategic thinking, and commitment to quality, Swiss business leaders often operate in industries such as finance, technology, pharmaceuticals, manufacturing, and life sciences. They emphasize sustainability, long-term planning, and ethical business practices while balancing tradition with modernization. By fostering innovation, supporting digital transformation, and engaging in policy discussions, Swiss business leaders help maintain Switzerland’s reputation as one of the world’s most competitive and stable economic hubs.
Redefining Innovation & Trade
Redefining Innovation & Trade refers to the process of transforming how businesses approach creativity, technology, and commerce to meet the demands of a rapidly changing global economy. It involves integrating modern technologies, such as automation and digitalization, with traditional business models to create smarter, more efficient systems that drive growth and competitiveness. In this context, “innovation” means more than just inventing new products — it’s about rethinking processes, partnerships, and policies to achieve sustainable progress. “Trade” is being redefined through globalization, digital platforms, and new regulatory frameworks that connect markets faster than ever before. Together, redefining innovation and trade means bridging tradition with modernity, ensuring that industries not only adapt to change but lead it through visionary leadership and strategic evolution.